The Practice
Senior experience. Operator judgment. A different kind of engagement.
What we bring
Every A3C engagement draws on the same foundation: three decades of operating experience across every stage of the company lifecycle, combined with agentic AI capability that compresses the analytical work without losing the judgment that makes it valuable.
- ✦Operator judgment built across 30 years of consequential decisions — not advisory distance, but direct accountability for outcomes
- ✦Deep technical fluency across hardware, software, and security that allows genuine engagement with product, architecture, and operational complexity
- ✦A capital markets perspective shaped by raising more than $80M across equity and debt instruments for companies at every stage
- ✦A partnership network built across retail, enterprise, institutional, and technology channels — and the experience to know how to activate it
- ✦Agentic AI capability integrated into every engagement — compressing the analytical work that once took weeks into days, without sacrificing the operating rigour that makes the output actually useful
Track Record
Companies founded across technology and consumer markets
Boards of Directors served
Product launches across hardware, software, and security
Instrumental team role in equity and debt financing
Business partnerships built with Fortune 500 and growth-stage companies
Executive experience across the full company lifecycle
Background
Founder Mark Anderson is a San Francisco-based executive with more than 30 years of experience building companies, launching products, and closing partnerships across technology, hardware, software, and consumer markets.
He has served in senior executive roles at Google, CyberProtonics, Afero, RAPT Touch, and Logitech. He has been instrumental in raising more than $80M in equity and debt financing, founding four companies, launching more than 20 products, and building more than 100 business partnerships with organisations including Google, Home Depot (Hubspace), HP, Apple, Walmart, Foxconn, Samsung, LG, and Kingfisher/B&Q.
The practice was founded on the conviction that the most valuable thing an advisor brings to a complex business problem is not a methodology — it is the judgment to know which assumptions are consequential and which are cosmetic. That judgment is built from experience, not analysis. It cannot be templated. It can only be applied.
A3C works with a select number of clients at any one time, operating as a true strategic partner embedded in the decisions that matter — not a vendor delivering reports from a distance.
Highlights
- →CRO at Afero — IoT platform built to Series C, landmark retail and enterprise partnerships
- →Founding team member at RAPT Touch — multi-touch technology company built to strategic acquisition by a major global technology company
- →Senior executive at Logitech — global hardware market experience across retail and enterprise channels
- →CRO, CyberProtonics — post-quantum encryption, federal and enterprise GTM
- →Board service across multiple technology companies through growth and exit
- →Partnerships built: Google, Home Depot (Hubspace), HP, Apple, Walmart, Foxconn, Samsung, LG, Kingfisher/B&Q